Intshayelelo
Njengokuqala, ukufumana umenzi wempahla ofanelekileyo kunokuba linyathelo elibalulekileyo lokuthatha ishishini lakho lilise kwinqanaba elilandelayo. Umenzi onokwethenjelwa kwaye osebenzayo unokukunceda ukuvelisa iimveliso ezikumgangatho ophezulu ngexabiso elifanelekileyo, ukuqinisekisa ukuba abathengi bakho banelisekile ngokuthenga kwabo. Nangona kunjalo, ngabavelisi abaninzi phaya, kunokuba ngumceli mngeni ukwazi ukuba ungaqala phi. Kweli nqaku, siza kuxubusha ezinye iingcebiso kunye nezicwangciso zokufumana umenzi wempahla efanelekileyo yokuqalisa kwakho.
1.Phanda iMarike
Ngaphambi kokuba uqalise ukukhangela umenzi wempahla, kubalulekile ukuphanda imarike kwaye uchonge abaphulaphuli bakho. Ukuqonda i-niche ethile okanye i-demographic ukuba umgca wakho wokunxiba uya kukunceda unciphise uphando lwakho kwaye ufumane umenzi okhethekileyo kuhlobo lwempahla ofuna ukuyivelisa. Qhuba uphando lwemarike ngokuhlalutya iindlela, ukufunda ukhuphiswano lwakho, kwaye uchonge naziphi na izikhewu kwimarike ezinokuzaliswa yi-brand yakho.
2.Chonga iiMfuno zakho
Emva kokuba uqonde ngokucacileyo imarike yakho ekujoliswe kuyo, isinyathelo esilandelayo kukuchonga iimfuno zakho ezithile zomenzi wempahla. Qwalasela izinto ezifana nohlobo lwempahla ofuna ukuyivelisa (umzekelo, umphezulu, umzantsi, impahla yangaphandle), imathiriyeli ofuna ukuyisebenzisa, kunye nazo naziphi na iimfuno ezithile zemveliso (umz., izenzo ezizinzileyo, ukufunwa kweenqobo ezisesikweni). Ukwazi iimfuno zakho kuya kukunceda ufumane umenzi ohambelana nexabiso lebhrendi yakho kwaye unokuhlangabezana neemfuno zakho.
3.Phanda aBavelisi abaNgaKho
Wakuba uzichazile iimfuno zakho, inyathelo elilandelayo kukuphanda abanokuba ngabavelisi. Kukho iindlela ezininzi zokwenza oku, kuquka:
a. Izalathisi ze-Intanethi: Izalathisi ze-Intanethi kunye nogcino-lwazi sisixhobo esihle sokufumana abavelisi bempahla. Aba balawuli badla ngokudwelisa abavelisi abaninzi, kunye nolwazi malunga neemveliso zabo, amandla, kunye nolwazi loqhagamshelwano. Kukho abalawuli abaninzi be-intanethi abadwelisa abavelisi bempahla, abanje nge-Alibaba, ThomasNet, kunye ne-Manufacturing Global. Ezi nkcukacha zikuvumela ukuba ucofe abavelisi ngendawo, uhlobo lwemveliso, kunye nezinye iindlela.
b. Imiboniso yorhwebo: Ukuya kwimiboniso yorhwebo kunye nemisitho yoshishino yenye indlela esebenzayo yokufumana abavelisi bempahla. Ezi ziganeko zinika ithuba lokuhlangana nabavelisi ubuso ngobuso kwaye bafunde ngeemveliso kunye neenkonzo zabo. Eminye imiboniso yorhwebo edumileyo kunye neminyhadala ibandakanya uMboniso we-MAGIC, uMboniso wokuXhobisa ngeZinxibo, kunye nomboniso woRhwebo lwe-Team kunye ne-Apparel Sourcing.
c. Imibutho yoshishino: Amashishini amaninzi anemibutho enokunika ulwazi ngabavelisi abathembekileyo. Ngokomzekelo, i-Fashion Association of India (FAI) kunye ne-American Apparel and Footwear Association (AAFA) inokukunceda ukudibanisa nabavelisi kwimimandla yabo.
d. Imidiya yoluntu kunye neNethiwekhi: Imidiya yoluntu kunye nenethiwekhi inokuba yimithombo ebalulekileyo yokufumana abavelisi bempahla. Iiplatform ezifana ne-LinkedIn kunye ne-Facebook zingasetyenziselwa ukudibanisa nabavelisi kunye nezinye iingcali zoshishino. Ukongeza, ukujoyina iiforum ezifanelekileyo ze-intanethi okanye uluntu kunokunika ithuba lokubuza imibuzo kunye nokuqokelela ulwazi malunga nabavelisi abanokubakho.
4.Hlola iziqinisekiso zabo kunye nodumo
Nje ukuba unoluhlu lwabanokuba ngabavelisi, kubalulekile ukujonga iziqinisekiso zabo kunye nodumo. Ezinye izinto ekufuneka ziqwalaselwe xa kuvavanywa iziqinisekiso zomenzi kunye nodumo lubandakanya:
a. Amava: Khangela abavelisi abaneminyaka eliqela yamava kushishino. Abavelisi abanamava kunokwenzeka ukuba babe nezakhono kunye nolwazi olufunekayo ukuvelisa iimveliso ezikumgangatho ophezulu ezihlangabezana neenkcukacha zakho.
b. Ubunakho bemveliso: Qinisekisa ukuba umenzi unezixhobo eziyimfuneko kunye nezibonelelo zokuvelisa iimveliso zakho kwiinkcukacha zakho. Umzekelo, ukuba ufuna amalaphu adayiwe ngokwesiko, qinisekisa ukuba umenzi unofikelelo kumatshini wokudaya okumgangatho ophezulu.
c. Ulawulo lomgangatho: Qinisekisa ukuba umenzi unenkqubo eyomeleleyo yokulawula umgangatho. Oku kubandakanya iinkqubo zokuhlola izinto eziluhlaza, uvavanyo lweemveliso ezigqityiweyo, kunye nokujongana nayo nayiphi na imiba evela ngexesha lemveliso. Umenzi onenkqubo yokulawula umgangatho oqinileyo kunokwenzeka ukuba avelise iimveliso ezihlangabezana nemigangatho yakho yomgangatho.
d. Ixesha lemveliso: Qinisekisa ukuba umenzi unokuhlangabezana nexesha lakho lemveliso. Izinto ezinje ngobungakanani beodolo, ukuntsonkotha kwemveliso, kunye nexesha lokuthumela zonke zinokuchaphazela amaxesha emveliso, ngoko ke kubalulekile ukuxoxa ngezi zinto kunye nomvelisi ngaphambili.
e. Uphononongo lwabathengi: Funda uphononongo lwabathengi bomenzi ukuze ufumane umbono wegama labo kunye nomgangatho weemveliso zabo. Jonga iipateni kuphononongo, njengengxelo entle engaguqukiyo okanye imiba eqhubekayo ngomgangatho wemveliso okanye amaxesha okuhanjiswa.
f. Iilayisenisi kunye neziqinisekiso: Jonga ukuba ngaba umenzi unazo na iilayisensi okanye iziqinisekiso ezifanelekileyo kushishino lwabo. Umzekelo, ukuba uvelisa iimpahla ezenziwe ngezinto eziphilayo, qinisekisa ukuba umenzi wazo unezatifikethi eziyimfuneko zokuqinisekisa ukuba imathiriyeli yazo i-organic.
5.Cela iiSampulu
Phambi kokuzibophelela kumvelisi, kubalulekile ukuba ucele iisampulu zeemveliso zabo. Iisampuli ziya kukuvumela ukuba uhlole umgangatho womsebenzi womenzi kwaye uqinisekise ukuba bayakwazi ukuvelisa uhlobo lwempahla ofuna ukuyithengisa. Oku kuya kukunika umbono ongcono womgangatho womsebenzi wabo kunye nokuba iimveliso zabo ziyahlangabezana neenkcukacha zakho. Xa ucela iisampulu, qiniseka ukuba ucacise iimfuno zakho zemveliso ngokucacileyo kwaye unikeze nawuphi na umsebenzi wobugcisa oyimfuneko okanye iifayile zokuyila.
Xa uvavanya iisampulu, nikela ingqalelo kwezi zinto zilandelayo:
a. Umgangatho weMaterial: Jonga umgangatho welaphu elisetyenziswe kwisampulu. Ngaba ithambile, yomelele, kwaye ikhululekile? Ngaba iyahlangabezana nemigangatho yomgangatho wakho?
b. Ukusetyenzwa: Vavanya ukuthungwa, ukujiya, kunye neminye imiba yolwakhiwo lwempahla. Ngaba zenziwe kakuhle kwaye ziyahambelana neenkcukacha zakho?
c. Ukuchaneka kombala: Qinisekisa ukuba imibala yesampulu ihambelana nolindelo lwakho. Khangela nayiphi na into engahambelaniyo emthunzini okanye ithoni yelaphu elisetyenzisiweyo, kwaye uqinisekise ukuba imveliso yokugqibela iya kuba nomgangatho ofanayo kunye nesampuli.
d. Ukuqina: Vavanya isampuli ngokuyinxiba ixesha elifutshane ukujonga ukuqina kwayo. Khangela nayiphi na imiqondiso yokunxiba okanye ukukrazula, kwaye uqinisekise ukuba isampuli inokumelana nokunxiba rhoqo kunye nokukrazula ngaphandle kokubonisa iimpawu zomonakalo.
e. Isimbo: Vavanya isitayile sesampulu, kubandakanya ukusikwa, uyilo, kunye neenkcukacha. Qinisekisa ukuba isampulu ibonisa isazisi sophawu lwakho kunye nesimbo ozikhethayo.
f. Intuthuzelo: Vavanya isampulu ngokuyizama ukujonga umgangatho wayo wokuthuthuzela. Qinisekisa ukuba ingena kakuhle, ayiqinanga kakhulu okanye ayikhululekanga kakhulu, kwaye iziva ikhululekile ukuyinxiba.
g. Ukusebenza: Ukuba isampuli isiqwenga sempahla eneempawu ezisebenzayo ezifana neepokotho, iziphu, okanye amaqhosha, ukuvavanya ukusebenza kwazo ukuqinisekisa ukuba zisebenza ngokufanelekileyo kwaye azibangeli nayiphi na imiba ngexesha lemveliso.
h. Ukusebenza kweendleko: Qwalasela iindleko zesampulu xa kuthelekiswa neendleko ezinokubakho zemveliso yemveliso yakho yokugqibela. Qinisekisa ukuba isampuli ingaphakathi kwibhajethi yakho kwaye ibonelela ngexabiso elihle lemali.
6.Thetha imiqathango kunye namaxabiso
Wakuba ufumene umenzi ohlangabezana neemfuno zakho, lixesha lokuthethathethana ngemigaqo kunye namaxabiso. Oku kuquka:
a. Ubuncinci beodolo: Uninzi lwabavelisi bafuna ubuncinci beodolo yobungakanani (MOQ) ukuvelisa iimveliso zakho. Qinisekisa ukuba uyayiqonda i-MOQ kwaye uqinisekise ukuba iyenzeka kwishishini lakho.
b. Amaxabiso: Thethana amaxabiso kunye nomvelisi ukuqinisekisa ukuba afanelekile kwaye anokhuphiswano. Izinto ezifana neendleko zempahla, iindleko zabasebenzi, kunye neendleko zokuthumela ngenqanawa zonke zinokuchaphazela amaxabiso, ngoko ke kubalulekile ukuqonda ezi zinto phambi kokuba uvumelane ngexabiso.
c. Imiqathango yentlawulo: Qinisekisa ukuba imiqathango yentlawulo ifanelekile kwaye ibhetyebhetye ngokwaneleyo ukuze ikwazi ukuhlangabezana neemfuno zeshishini lakho. Umzekelo, abanye abavelisi banokunikezela ngemiqathango yenetha okanye ukhetho lwetyala kubathengi abasele benzile.
7.Ndwendwela iFactory yabo
Ukuba kuyenzeka, ndwendwela umzi-mveliso womenzi wakho omkhethileyo ngaphambi kokubeka iodolo yakho. Oku kuya kukunika ithuba lokuzibonela ngokwakho inkqubo yemveliso kwaye uqinisekise ukuba bayahlangabezana nemigangatho yomgangatho wakho. Kuya kukunceda ukuba wakhe ubudlelwane kunye nomvelisi kwaye uqinisekise ukuba nobabini nikwiphepha elinye.
8.Gcina uBudlelwane bokuSebenza obulungileyo
Wakuba ukhethe umenzi wempahla, kubalulekile ukugcina ubudlelwane obuhle bokusebenza kunye naye. Oku kubandakanya ukunxibelelana ngokucacileyo malunga neemfuno zakho kunye nezinto ozilindeleyo, ukunika ingxelo ngomsebenzi wabo, kunye nokujongana nayo nayiphi na imiba okanye izinto ezikuxhalabisayo ngokukhawuleza. Kufuneka uhlale unxibelelana nomenzi ngamaxesha athile ukuze uxoxe ngalo naluphi na utshintsho okanye uhlaziyo kwiimfuno zakho zemveliso. Ukwakha ubudlelwane obuqinileyo bokusebenza kunye nomenzi wakho kuya kunceda ukuqinisekisa ukuba iimveliso zakho zikumgangatho ophezulu kwaye ziyahlangabezana nokulindelwe ngabathengi bakho. Nanga amanye amacebiso:
a. Unxibelelwano: Gcina imigca yonxibelelwano evulekileyo kunye nomvelisi kuyo yonke inkqubo yemveliso. Oku kuya kukunceda ukujongana nayo nayiphi na imiba enokuthi ivele kwaye uqinisekise ukuba iimveliso zakho ziyahlangabezana nolindelo lwakho.
b. Ingxelo: Nikela ngengxelo ngeemveliso zomenzi kunye neenkonzo ukubanceda baphucule iminikelo yabo. Oku kuya kunceda ukwakha ukuthembana kunye nokunyaniseka phakathi kwamashishini akho.
c. Intsebenziswano yexesha elide: Cinga ngokuseka intsebenziswano yexesha elide kunye nomvelisi ukuba bayahlangabezana neemfuno zakho kwaye babonelele ngeemveliso ezikumgangatho ophezulu ngexabiso elifanelekileyo. Oku kunokukunceda ugcine ixesha kunye nemali kwixesha elide.
Ukuqukumbela
Ukuqukumbela, ukufumana umenzi wempahla ofanelekileyo linyathelo elibalulekileyo kuyo nayiphi na imveliso yefashoni yokuqalisa. Ngokuphanda imakethi, ukuchonga iimfuno zakho, kunye nokusebenzisa izixhobo ezahlukeneyo kunye nezicwangciso, unokufumana umenzi ohambelana nexabiso lebhrendi yakho kwaye unokukunceda ufezekise iinjongo zakho.
Ixesha lokuposa: Dec-15-2023
